New advertisement campaign 2011
Tecnest presents the new communciation campaign for 2011, whose main message is the compelmentarity of Software (Solutions) and People (Knowledge), which is the real company's astrength, as expressed by the company pay-off "Supply Chain: Knowledge and Solutions".
Working in a knowledge-intensive context, Tecnest decided to highlight the importance of people, by pasting them up on the plannign & scheduling software solution "J-Flex".
For this campaign, created in collaboration with the communication agency Multiways and the photographer Claudia Degano, Tecnest decided to involve its employees instead of models and cator, with the purpose to show company real face and identity.
The first advertising page, whose header is “La soluzione per la gestione della produzione siamo NOI” ("Our solution of production management is US") has been published on the magazine "logistica Management", March edition.
The complementarity between Solutions-Knowledge, Software-People therefore summarize Tecnest's company identity as a dynamic and young company, woth a strong know-how and experience in the field of production process and supply chain management.
